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Idea Brain
  • Home
  • About
  • Services
  • Workshops
  • Blog
  • Contact Us

workshops overview

Idea Brain's virtual and in-person workshops are designed to create an immersive experience for you and your colleagues.  The duration of our workshops is 4 or 8 hours, depending on your desired outcomes.  We recommend 3 to 6 individuals from your organization participate, but that number is flexible.


We use human-centered design thinking principles to help you see challenges and solutions from your target audience's point-of-view.  Understanding their wants, needs, and desires allows you to envision what the future state of your endeavor will be, allowing you to better position your offerings, services, and products for greater use by your target audiences.  

workshop focus areas

Increasing engagement

Starting your digital transformation journey

Brainstorming a new initiative

Quickly determine how to increase engagement in programs and services.


Brainstorming a new initiative

Starting your digital transformation journey

Brainstorming a new initiative

Take a big idea and jump start its design and implementation.

Starting your digital transformation journey

Starting your digital transformation journey

Starting your digital transformation journey

Assess pathways for migrating existing services and offerings into a digital model.

Engaging storytelling, media & comms

Engaging storytelling, media & comms

Starting your digital transformation journey

Learn how to build a compelling story line and narrative that your audiences can relate with and ways to leverage media outlets to amplify your stories.

Solutioning a problem

Engaging storytelling, media & comms

Reaching new donor populations

Work through a strategic problem, or challenge, and develop possibilities to quickly address it.

Reaching new donor populations

Engaging storytelling, media & comms

Reaching new donor populations

Identify donor populations that can be targeted for future fundraising activities.

Exploring the best metrics and outcomes

Exploring the best metrics and outcomes

Exploring the best metrics and outcomes

Identify the best impact measurements and systems to track and report on your outcomes.


Effective web-site engagement

Exploring the best metrics and outcomes

Exploring the best metrics and outcomes

Develop personas for audiences you want visiting your site and explore ways the design and content of the site can be modified to effectively reach those audiences.

Customize a workshop

Exploring the best metrics and outcomes

Customize a workshop

Don't see a workshop topic that meets your needs?  Propose a topic and we'll customize a workshop for you.

Request a workshop

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christian.a.schoen@gmail.com | (404) 545-9764


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